Paul has 20 years experience in the media industry; first with Carlton Television, then at myriad agency roles before founding Chase Media in 2005. He saw a gap in the market for an agency catering for brands needing a more tailored approach.
Chase Media has grown into a DR specialist agency, developing several bespoke tools designed to help get the most from every pound spent. The DRTV Agency was a natural progression.
“I believe TV advertising can play a key part in most brand’s marketing mix. We’ve yet to find a more effective medium for large scale lead generation”
He brings a meticulous attention to detail to our clients’ marketing efforts, always with a focus on response and hence return on investment. In a past life he qualified as a maths teacher, which probably explains a lot.
Mike Longden is an accomplished creative and marketing professional with an impressive track record of launching and re-igniting brands. For the past twenty-five years, DRTV has always been at the very heart of his most successful campaigns.
He launched the first internet-only car insurer elephant.co.uk, brought fame and notoriety to the memorable Michael Winner “Calm down dear” campaign for esure and re-positioned uSwitch, by introducing the highly successful “U gotta switch!” campaign.
Since founding thecoalshed ten years ago, Mike has led the creative development for two highly successful brand launches; broadbandchoices and money.co.uk. Most recently he partnered with Paul to take diet-specialist Jane Plan to new heights, by developing a highly effective
DRTV campaign which exceeded all previous results.