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What is DRTV?


DRTV, or direct response television, is a specific way of utilising the power of television in order to cost-effectively generate response. It takes an experienced team with industry-leading tools to deliver an effective DRTV campaign. This site is brought to you by Chase Media, the experts in the field. We hope you find it useful!

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What is DRTV?


DRTV, or direct response television, is a specific way of utilising the power of television in order to cost-effectively generate response. It takes an experienced team with industry-leading tools to deliver an effective DRTV campaign. This site is brought to you by Chase Media, the experts in the field. We hope you find it useful!

Our Experience

Since 2005 we have been planning and buying industry leading DRTV campaigns. We overlay this service with sophisticated analysis and optimisation techniques, helping our clients get the most from their media spend.

In recent years we have further enhanced our offering by becoming a Google Partner and BING certified agency. 

The above, when combined with our specialist network of DRTV producers, enables us to offer a complete service - from creative concept all the way through to that all-important sale.

Planning a campaign? Please CONTACT US  >>

 

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Get more from a tv Ad

Our network of specialist DRTV production companies offer a solution for every budget. For over 10 years we've had the great privilege of working with talented people who know DRTV inside out.

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Plan, prepare, buy.

We utilise every the tool at our disposal to plan and buy DRTV campaigns. But it doesn't stop there - we also make sure that our clients benefit from the traffic they're paying to generate through best-practise paid search techniques.

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analyse & optimise

Using a mixture of industry-standard and bespoke in-house tools, we analyse and appraise campaign performance. This helps inform future planning and enables our clients to build a robust response model. Our aim is to know that if we put  X in, we get Y out.  

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The new rules of DRTV


Long gone are the days of 0800 numbers and men demanding that you " CALL NOW". With compelling creative we can now encourage a brand search, and spontaneous purchase.

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The new rules of DRTV


Long gone are the days of 0800 numbers and men demanding that you " CALL NOW". With compelling creative we can now encourage a brand search, and spontaneous purchase.

why brand search is key

Many advertisers now find themselves in increasingly costly bidding wars for clicks via paid search. The key drivers of volume are broad sector-specific keywords, but these are also the most expensive.

We have found that utilising DRTV in the right way will drive brand search, resulting in a dramatically reduced CpC and hence a reduced CpA. This is true, even when factoring in the cost of the TV airtime itself.

Best Practice in Search

As a certified BING search agency and an official Google Partner agency, we at Chase Media know how to get the most from traffic generated by TV.

Not only do we advise on how best to scoop up the traffic you've paid to generate, but we also have an enviable track record in optimising customer journeys through our clients' sites. This is true end-to-end DRTV campaign management, and it works!

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The Importance of Mobile


We've all done it... watching TV with our mobile phones. 

'Dual screening' is now the norm, which means that a mobile brand search is a key metric for DRTV.

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The Importance of Mobile


We've all done it... watching TV with our mobile phones. 

'Dual screening' is now the norm, which means that a mobile brand search is a key metric for DRTV.

go mobile first impressions count Research suggests that 60% of visitors using mobile devices who find a non mobile-optimised site will never return. Additionally, 40% said they'd immediately visit a competitors site. (Source: Google Insights)

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Research suggests that 60% of visitors using mobile devices who find a non mobile-optimised site will never return. Additionally, 40% said they'd immediately visit a competitors site. (Source: Google Insights)

OWN PAGE 1  OR SOMEONE ELSE WILL! There is a school of thought that says bidding on your own brand in Google is a waste of money if you're top in the organic results for said brand. Mobile search changes that. Google's results when viewed on a mobile give such prominence to paid results that bidding on your brand is a must.

OWN PAGE 1 

OR SOMEONE ELSE WILL!

There is a school of thought that says bidding on your own brand in Google is a waste of money if you're top in the organic results for said brand. Mobile search changes that. Google's results when viewed on a mobile give such prominence to paid results that bidding on your brand is a must.

GOOGLE INSISTS! RESULTS FAVOUR MOBILE As Google continues to focus on experience, they incentivise a move to mobile by increasing quality score for 'mobile friendly' sites. Furthermore, this bias affects organic results too - dismiss it at your peril!

GOOGLE INSISTS!

RESULTS FAVOUR MOBILE

As Google continues to focus on experience, they incentivise a move to mobile by increasing quality score for 'mobile friendly' sites. Furthermore, this bias affects organic results too - dismiss it at your peril!