ABOUT

They say: Since 2002 California Shutters® (originally The California Shutter and Blind Company) have been the UK’s leading ‘supply only’ online retailer of hardwood plantation shutters. We're based in Sussex on the south coast and supply the entire UK and Europe with our window shutters. Building upon our wealth of design, manufacturing and customer service experience, we have extended our product range to include solid internal shutters and speciality shaped shutters. Whatever options you decide best suit you, we guarantee a product designed perfectly to fit your style and budget.

What We Did

Traditional Direct Response airtime in daytime provided the ideal opportunity to place California Shutters in the middle of targeted home-improvement content. The combination of this strategy, best in class analytics and a slick online process, helped California Shutters use TV to grow both sales and brand awareness.

Credit: Happy Hour Productions