This is everything you need to know about DRTV
We are Chase Media, the UK’s leading DRTV media planning and buying agency.
DRTV or direct response television, is a specific way of utilising the power of television in order to cost-effectively generate response. It takes an experienced team with industry-leading tools to produce DRTV campaigns that deliver. Chase Media can offer best in class advice across every element of a DRTV campaign.
We plan, buy, analyse and optimise DRTV airtime.
We can help you create effective DRTV creative.
This is everything you need to know about DRTV
We are Chase Media, the UK’s leading DRTV media planning and buying agency.
DRTV or direct response television, is a specific way of utilising the power of television in order to cost-effectively generate response. It takes an experienced team with industry-leading tools to produce DRTV campaigns that deliver. Chase Media can offer best in class advice across every element of a DRTV campaign.
We plan, buy, analyse and optimise DRTV airtime.
We can help you create effective DRTV creative.
Get started
If you’re wondering how to go about getting your brand onto TV, you’ve come to the right place.
For over 20 years we've helped clients of all sizes and across a large variety of sectors thrive, thanks to the power of DRTV.
Check out our DRTV FAQs here
DRTV Creative Advice
We utilise every tool at our disposal to plan and buy DRTV campaigns. But it doesn't stop there - we also make sure that our clients benefit from the traffic they're paying to generate through best-practise paid search techniques.
DRTV Analysis
Using a mixture of industry-standard and bespoke in-house tools, we analyse and appraise campaign performance. This helps inform future planning and enables our clients to build a robust response model. Our aim is to know that if we put X in, we get Y out.
Our Experience
Since 2005 we have been planning and buying industry leading DRTV campaigns. We overlay this service with sophisticated analysis and optimisation techniques, helping our clients get the most from their media spend.
When combined with our specialist DRTV creative and production experience, this enables us to offer you the complete service - from initial concept all the way through to that all-important sale.
Planning a campaign? GET IN TOUCH NOW >>
The new rules of DRTV
There are now more channels, more ways to watch, more ways to respond, and more data to collect. This helps us optimise spend, drive response and build reliable ROI models.
The new rules of DRTV
There are now more channels, more ways to watch, more ways to respond, and more data to collect. This helps us optimise spend, drive response and build reliable ROI models.
why brand search is key FOR DRTV ROI
Many advertisers now find themselves in increasingly costly bidding wars for clicks via paid search. The key drivers of volume are broad sector-specific keywords, but these are also the most expensive.
We have found that utilising DRTV in the right way will drive brand search, resulting in a dramatically reduced CpC and hence a reduced CpA. This is true, even when factoring in the cost of the TV airtime itself.
Best Practice in Search
As a certified Microsoft Advertising Partner agency and an official Google Partner agency, we know how to get the most from traffic generated by TV.
Not only do we advise on how best to scoop up the traffic you've paid to generate, but we also have an enviable track record in optimising customer journeys through our clients' sites. This is true end-to-end DRTV campaign management, and it works!
The Importance of Mobile
We can help you optimise your DRTV campaigns for the dual-screening generation. Whilst attention can be diminished due to smartphone use whilst watching TV, this present a huge opportunity for immediate, trackable response and sales.
The Importance of Mobile
We can help you optimise your DRTV campaigns for the dual-screening generation. Whilst attention can be diminished due to smartphone use whilst watching TV, this present a huge opportunity for immediate, trackable response and sales.
THINK mobile to BOOST TV
first impressions count
Research suggests that 60% of visitors using mobile devices who find a non mobile-optimised site will never return. Additionally, 40% said they'd immediately visit a competitor’s site. (Source: Google Insights)
OWN PAGE 1
OR SOMEONE ELSE WILL!
There is a school of thought that says bidding on your own brand in Google is a waste of money if you're top in the organic results for said brand. Mobile search changes that. Google's results when viewed on a mobile give such prominence to paid results that bidding on your brand is a must.
GOOGLE rewards experience
RESULTS FAVOUR MOBILE
As Google continues to focus on experience, they incentivise a move to mobile by increasing quality score for 'mobile friendly' sites. Furthermore, this bias affects organic results too - dismiss it at your peril!