Direct Response Television (DRTV) advertising is designed to elicit a response from the consumer directly to the advertiser â€“Â by means of a telephone call, visit to a website or text message etc. Whether advertising a product or service, this response is often immediate and always measurable.
The huge increase in the number of digital channels over the last few years has provided a great opportunity for the direct response advertiser. With lower ratings and cheaper airtime, TV has become accessible to smaller advertisers, as well as a more cost-effective way to generate new customers.
Good planning, analysis and interpretation of results is vital when it comes to deciding where, when and by whom your DRTV campaign needs to be seen. Chase Media specialise in buying DRTV campaigns and enjoy favourable trading relationships with the right contacts at all the commercial TV stations.